Consumers also will be able to purchase the cooler, complete with “Fill Your Summer” badges representing each week of the engagement online. In addition, the brand has partnered with many digital properties, including Urban Daddy, Batanga, Facebook, Manero and ESPN to help create and promote interactive ad units, custom content, and summer event sponsorships surrounding summer activities such as dining, nightlife, sports and music.Ĭorona also is bringing back its stainless steel Corona coolers, which will be used in the campaign’s point-of-sale offerings, and in all digital and social touch points with the brand.
#CORONA EXTRA CORONA BEER LOGO TV#
As a result, it has created two new TV ads achieved media presence in several high-profile properties and programs in TV and digital video, including the NBA playoffs and a World Cup TV and digital sponsorship with Univision and features a digital and national radio promotion, which all point consumers of legal drinking age to the campaign’s website. To promote the campaign, Corona has increased its national TV and video media investments by 29 percent.
In addition, fans can text entry codes found on promotional signage in bars and restaurants and participate in weekly photo contests through the promotion’s photo gallery for additional chances to win. Special-edition bilingual packaging, which is available in total market and Hispanic accounts, will highlight the “Fill Your Summer” campaign at retail and feature in-pack codes that can be entered on to win prizes. It consists of bold Gothic font, a yellow inscription “The best beer,” a crown on top and two griffins (legendary creatures with the body, tail and hind legs of a lion, the head and wings of an eagle, and the claws of eagle-like front legs).Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.Įach week of summer, the brand will promote uniquely Corona summer activities and experiences for consumers to participate in, and it will give fans the chance to win weekly prizes, including trips tied to those summer moments. The Corona Extra logo is modern and premium but still retains the Corona heritage. But the brand rating dropped significantly with the onset of the COVID-19 pandemic because of the association with Coronaviruses. It comes in various packaging from bottles as small as 7.3 ounces to those as large as 33 ounces. It contains 4.6 alcohol by volume and 148 calories. It is made with water, barley malt, and hops. Corona Extra is a refreshing beer with a fruity-honey aroma. It was the best-selling imported liquor in the United States for a long time. Corona Extra Beer - Identification & Value. It produces a light lager based on yeast, hops, corn, and barley malt. Picture Of Corona Extra 18 Pack Bottles - Box, HD Png Download. It has a centered design, clear lines, and a contrast of vibrant colors.Ĭorona Extra is a beer brand owned by the Mexican brewery Grupo Modelo. Corona Extra beer bottle, Corona Pale lager Beer Grupo Modelo, beer corona, distilled Beverage, beer Bottle png 320x1000px 306.46KB. Corona Extra - Corona Beer Vector Logo, HD Png Download. The Corona brand logo is very clean, simple, and iconic.
Corona’s brand strategy revolves around the idea of a “beach state of mind.” No other brand of beer better reflects the idea of relaxing in an exotic paradise and the philosophy of a carefree life.
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